Multi-tasking has been the epitome of efficiency in business life, but how efficient is it really? New research conducted by Joshua Rubinstein, Ph.D., of the Federal Aviation Administration, and David Meyer, Ph.D., and Jeffrey Evans, Ph.D., both at the University of Michigan and published by the American Psychological Association They have found that switching between several tasks can actually take more time.
I also read the multi-tasking can also lead to a “dumbing-down effect” ,even though we are looking and doing several things at once, our brain does not actually absorb the information. Could this be a syndrome of Generation XYZ?
As small business owners know, you often have to do everything yourself and know a little about every task, but it makes sense to focus on your strengths and farm-out tasks that your are not skilled at simply take up too much time. Outsourcing is an answer for many businesses as it can offer great expertise at a fraction of the cost of hiring a full-time employee. elance.com and myTino.com offer a great service to find help when you need it.
